What is primarily targeted by the National Consumer Assistance Plan?

The National Consumer Assistance Plan (NCAP) primarily focuses on improving the accuracy of consumer credit information. This initiative was developed by major credit reporting agencies in response to concerns about the accuracy and reliability of credit reports, which significantly impact consumers' ability to access credit. By implementing measures to enhance the accuracy of data reported to credit agencies, the plan aims to ensure that consumers are assessed fairly based on their true creditworthiness. This effort includes steps such as reviewing and refining dispute processes, ensuring that consumers are provided with accurate and complete information, and removing outdated or erroneous items from credit reports.

The other options do not align with the specific goals of the NCAP. Marketing strategies, interest rates, and the prohibition of consumer debt are not central to its objectives, which are focused on consumer protection and the integrity of credit reporting.